SEO Courses: Which way is up?

seo, brandon leibowitz

Search Engine Optimization or SEO is an essential component of a digital marketing and sales strategy. The ability to identify, quantify, and communicate with your target market (B2B and B2C) via the internet is a foundational part of that marketing and sales process. SEO Courses and the skills they provide can help navigate, support, and enhance your digital marketing and sales functions.

SEO courses have proliferated to allow businesses, governments, and non-profits to develop the skills necessary to exploit the various search engines and social media platforms as marketing tools. SEO courses can provide the tools necessary to effectively remain relevant and heighten visibility with existing, as well as drive the development of new clients and customers.

The first hurdle or decision is to identify your role in all this. Are you a provider of SEO and digital marketing services? Or are you a marketing person responsible for managing the digital component of a company/organization’s program, which includes SEO. In other words, are you a buyer or a seller?

The answer to that question can help you intelligently explore/evaluate the abundance of SEO courses available. That’s right, there is an almost endless range of courses, lectures, tutorials, online SEO coursework, certifications, and resources.

As an example, one online SEO course offered through a university has 125,000 sign-ups for this month’s first session (UC Davis). If you have decided to be a seller of digital marketing services, SEO courses that provide recognized certifications may be a good investment of time and resources.

At the other end of the spectrum, you can easily find hundreds of short tutorials and demonstrations of how to use SEO coursework to maximize your search 

seo, brandon leibowitz

engine optimizing strategy. with decent track records will generate reviews to help further guide your decisions. Also, many web-based publications exist to evaluate and rank SEO course offerings.

Remember, Google generates billions of searches each day, how will you stand out and get noticed in that crowded arena? How can SEO elevate your position on the web and translate into a competitive advantage? The internet is a dynamic, market-shaping force that must be mastered and used to advantage in any successful marketing program.


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