How To Start, Grow and Monetise Your Podcast
Learn the strategies I used to rank in the top 5% of podcasts globally
“Why do I need a podcast?” is a question that I have been asked many times.
My answer is, “Why not? You have nothing to lose and everything to gain!”
Who doesn’t want more income and a wider audience to hear their message?
Hello, I’m Rose Davidson from rose-davidson.com I am a podcast mentor and trainer.
I don’t need to tell you that it’s challenging being a business owner at the best of times and never more so than since early 2020.
A lot of businesses were forced to close their doors permanently or for extended periods of time.
Many business owners did not transform their businesses so that they could remain sustainable. This resulted in a huge blow to their financial resources and their mental health wellness.
I am a great believer in ‘paying it forward’. That is how, in July of 2020, ‘Talking with the Experts Vodcast’ was born. It was my view that if I could help just one business owner diversify their business, I could help the many.
Research tells us that:
There are more than 2,000,000 podcasts and over 48 million episodes as of October 2021 worldwide (Podcast Insights, 2021), what an awesome opportunity for you to get your business in front of people.
I would like to share with you 4 key reasons why business owners MUST have a podcast.
Podcasting has a healthy ROI
Something happens when you share information with your audience. Trust forms. If you’re giving away great information or entertainment to your listeners through this very intimate medium of podcasting and your audience finds that information useful or interesting or worthwhile, then they come back for more.
By sharing good information, freely, and by doing so without beating the audience over the head with a “hard sell” message, you will build trust that will pay dividends later.
Your customers are listening
Over a third of SME owners are listening to podcasts. Nearly two-thirds of those people are listening to at least one podcast a week.
This is a fantastic opportunity for anyone in business. There’s a real opportunity to leverage the kudos you get from hosting a successful podcast – and that can be extremely good for business.
Attract new prospects
Having a podcast is an excellent platform to leverage those other forms of content, build on them, give them new life and introduce them to a whole new audience.
That way you might well pick up new subscribers across your various platforms.
Low cost to start
Some podcasts have very slick sound production. Others have pretty much been recorded around a smartphone. No matter what level of investment has gone into producing a podcast, those with great content quickly find loyal audiences.
The fact is it doesn’t need to cost an arm and a leg to create a great podcast.
These are the drivers behind my
‘How to Start, Grow and Monetise Your Podcast’ Program
I don't know where to start
I will share with you tools and strategies to get your podcast up and going.
I'm not well known
You don’t need an already established audience. You will build one as you go.
Will it be profitable for my business?
Podcasts have a great ROI (return on investment)