Benefits of Having a Podcast for Business Growth

Benefits of Having a Podcast for Business Growth

7 Benefits of Having a Podcast for Business Growth

Podcasting has been around for over a decade, and it has become a popular medium for businesses to reach their target audience. In this digital age, where consumers have an abundance of information at their fingertips, podcasting stands out as an effective tool for businesses to engage and educate their audience, while establishing themselves as thought leaders in their respective industries. Here are some of the key benefits of podcasting for business growth.

 Increased Reach and Exposure:

Podcasts have a large and growing audience, with over 100 million people in the US listening to podcasts every month. By starting a podcast, businesses can reach a large and engaged audience who are actively looking for content on their favourite topics. Podcasting allows businesses to showcase their expertise, thought leadership, and build a loyal following, increasing brand exposure and reach.

Improved Brand Awareness:

Podcasts are a fantastic way to build brand awareness and establish credibility. By sharing valuable information, businesses can demonstrate their expertise and establish themselves as thought leaders in their industry. This helps to build trust with potential customers, as well as position the business as an authoritative source of information in their industry.

Better Engagement with Customers:

Podcasts are a conversational and personal medium that allows businesses to engage with their customers in a meaningful way. Podcasts provide an opportunity for businesses to share their stories, connect with their audience, and create a community of loyal listeners who are engaged and invested in the brand. This can help businesses to build stronger relationships with their customers, increase customer loyalty and drive repeat business.

Cost-Effective Marketing:

Podcasting is a cost-effective way to reach and engage with customers, compared to other forms of marketing such as TV or print advertising. With a low barrier to entry, businesses can start a podcast with minimal equipment and investment, making it an accessible and affordable option for businesses of all sizes.

 Enhanced Search Engine Optimization:

Podcasts can also help to enhance search engine optimization (SEO) efforts. By incorporating keywords into the show notes and transcriptions, businesses can improve their visibility in search engines, helping them to reach more potential customers. Additionally, podcasting can drive traffic to a business’s website, which can also help to improve SEO.

 New Lead Generation Opportunities:

Podcasts can help businesses to generate new leads by providing a platform to promote products and services and engage with potential customers. By providing valuable content, businesses can establish themselves as thought leaders in their industry and attract potential customers who are interested in their products or services. Podcasting can also provide opportunities to cross-promote with other businesses, expanding the reach and creating new lead-generation opportunities.

 Increased Credibility and Trust:

Podcasting provides an opportunity for businesses to highlight their expertise, thought leadership, and build trust with their audience. By providing valuable and informative content, businesses can demonstrate their commitment to educating and helping their customers, which can lead to increased credibility and trust. This, in turn, can help to drive repeat business and build a loyal following.

 In conclusion, podcasting offers numerous benefits for businesses looking to grow and reach their target audience. With a growing audience, cost-effective marketing, improved engagement with customers, and opportunities for new lead generation, podcasting is an effective tool for businesses of all sizes to reach their goals. Whether you’re a small business owner, a marketer, or an entrepreneur, starting a podcast is an excellent way to build your brand and grow your business.

If you would like to learn more about starting a podcast, please leave your details below.

Podcasts are the new blogs that can help you to become an expert in your niche

Podcasts are the new blogs that can help you to become an expert in your niche

Podcasts are the new blogs

Did you know that mastering podcast production is key to the growth and success of your show?

Research shows that podcasts are the new blogs and can help you to become an expert in your niche.

Having a podcast is the best way to build authority and credibility for your business.

Great podcasts often sound effortless.

The audio is crystal clear, the hosts sound like they are having fun, and the show seems to flow naturally from one topic to the next. But that doesn’t happen by magic. It takes a lot of work behind the scenes to make it all come together. And it all starts with well thought out podcast production.

If you’re launching your own podcast, production should be at the top of your priority list. Think of it like building a house. If you don’t lay a solid foundation, your house (or in this case, podcast) probably won’t be around for very long. Taking time to nail down production is one of the best ways to give your podcast real staying power.

However, if you lack the time or technical expertise, a podcast manager might be your best time management tool.

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To understand what a podcast manager is, it is first important to know what a podcast is. A very recent term also known as podcasting, it is a technique that allows audio and video files to be distributed over the Internet. So far, nothing innovative. However, it is in the way files are published that podcasts differ in that they are based on a technology called Really Simple

Syndication, better known by the acronym RSS. This technique allows users to immediately listen to their files or download them and automatically send them back to their MP3 player for later playback. The question we can now ask ourselves is: what types of software can manage these podcasts? And this is where podcast managers come in. Also called pod catchers, they are software (applications or services) that make it possible to record and manage the podcasts to which the Internet user will subscribe.

Generally, podcasts managers are platforms such as Spotify, Soundcloud or iTunes that will allow you to download the files of your favourite podcasters as soon as they are online. The only condition for this to work is a good Internet connection. However, podcasts managers offer other features to podcast creators. Indeed, they allow podcasters to manage the editing and formatting of their file. The podcasts manager will support them and help them throughout the process of creating the final version of their podcast. Podcasters, therefore, benefit from many tools allowing them to make their podcasts more dynamic and attractive to the Internet user. Among other things, they will be able to delete passages, modify the podcast process, add text or images to create something visual or even develop a mini teaser.

When hiring a podcast producer, you should keep in mind that experience is very important. You should have an eye for someone with skills in audio production or podcasting. A podcast producer should also have superb research and communications skills since part of the job requires inviting guests and interviewing them. He/she should also possess exceptional content writing and editing skills and should also be skilled in storytelling to attract the targeted audience.

Podcasts are the new blogs, podcast producer

In a nutshell, a podcast producer can do wonders for your podcast. They will not only spare you from the many hassles of podcasting, but they can also help ensure you are able to provide top quality podcast your listeners will surely love. As a podcaster, that will leave you plenty of time to focus on other aspects that will require your expertise and attention.

Why not find out more about how a podcast manager can help you and your business! You deserve the best. Book now by clicking on that “Book here” button!

Don't wait for the opportunity - CREATE IT, Podcast producer,


  • Podcast Engineers
  • Lilicast
Why Livestreaming is the future of conferences and events

Why Livestreaming is the future of conferences and events

Before I start explaining how an online event manager can help you, here are three things I want you to answer:

  1.  Have you heard of an online event manager?
  2. Do you know how an online event manager can help you?
  3. How will you deliver value to your attendees when they are not sitting in person in front of you?

For those who rely on events as an income stream, taking them online is an idea that has been gaining momentum. However, it doesn’t come without concerns like how to manage without the energy or excitement or personal interaction you are used to from face-to-face encounters or the technological challenges if you aren’t tech-savvy.

Live video has evolved from nice-to-have to necessity when it comes to events.

Livestreamed events deliver real return-on-investment, increase future ticket sales, and expand the reach of your message beyond your venue. The advance in mobile technology allows you to engage individually with anyone at your events.

This is where an Online Event Manager can help. They make sure everything behind the scenes runs smoothly giving you the flexibility to do other things and more time to promote your event. Having an Online Event Manager also enables you to focus on your market and get those conversions every business owner wants.

And, the speakers market size is expected to reach a value of $ 28.37B during 2021-2025.

Research shows that in 2020 the most universal impact thrust onto speakers because of the pandemic was a financial one with events cancelled, empty diaries and many waited until they could go back to in-person events which turned out to be few and far between.

 Suddenly, they have found that their marketing strategy only has a single touchpoint and there were no more eager faces in front of them for all they knew and instead, there’s just a screen. It seemed daunting to maintain an online presence on top of everything else that comes with running any business.

In July 2020, I helped Book Speakers Direct organise an online event to inform those in the event industry how venues and other organisations had been impacted by COVID. My part in the process was making short promotional videos that helped the event attract 456 leads and registrations in under 3 weeks as well as setting up the event online.

 And in August 2021, I facilitated an all-day online conference for Flavourista where I MC’d and managed the behind-the-scenes tech to allow our guest speaker to give their presentation.

Your online presentations should not be a stressful or overwhelming time. So, getting someone to help you get the most out of the time you spend with your audience is to your advantage.

I would love to have a conversation about how this can work for you. When is the next time you will be presenting? Give me a call today and let’s discuss how I might help ensure that all those hard-earned hours are put to good use. Let me take care of the back-end logistics so you can focus on giving an amazing presentation from anywhere, anytime. What would it look like if your presentations were less stressful and gave you more peace of mind because they were taken care of by someone else?

How to Make Hybrid Events Better for Online Attendees

How to Make Hybrid Events Better for Online Attendees

Try these tips for making virtual guests feel as included as in-person participants.

So many conference organizers and event professionals are focused on creating an online or hybrid event that is like a TV show. They have loads of pre-recorded content so the meeting will run smoothly, and a stack of AV special effects to make it dazzling.

With today’s technology, it is relatively easy to livestream or record a studio broadcast and send it out to your attendees, wherever they may be. But your delegates want more, much more.

The underlying tenet of the events I have been involved with over the past 18 months is that “delegates want events done with them and not just to them.” A TV-show approach is not enough. If it was, you could just send everyone a recording and let them watch it, knowing that most would watch at a faster speed and “skip ahead to the good bits.” But that’s not enough to create a memorable meeting. Today’s attendees want to be part of the event, not simply subject to it.

Your delegates want more than just TV. They want two-way TV. They want to interact with it. They want questions to be taken during the session and answered live. They want to be up on the screen like bringing someone up on stage. They want to share some of their experiences with a similar situation to what the speaker is discussing. Attendees are so used to social media and constant communication that they expect the events they attend to be social and engaging as well.

Virtual Guests, Warwick Merry,

Engaging Online Delegates


The good news is that making your meetings more interactive doesn’t have to mean spending more money. You really don’t need a tech set-up like Oprah, Tony Robbins or the other big names. There are some simple ways you can incorporate the two-way TV concept into what you are currently doing.

One of the easiest ways to do this is to encourage the use of the chatbox. Get your speakers to constantly refer to the chatbox and remind people to share their thoughts and experiences throughout. Don’t worry if the chat goes a little off-topic sometimes, as this still shows that participants are engaged with your platform and using it to make connections.

Even if you use a pre-recorded session, you can still have the speaker use the chatbox to interact with attendees in real-time. Make sure your host is talking with the attendees, answering their questions, sending out polls and keeping them engaged. If you are running a hybrid gathering, it’s best to ensure that each audience has its own host to interact with.

Using polls, word clouds, digital whiteboards, breakout rooms and other tools can help keep participants engaged, energized and entertained. Make sure your speakers are comfortable with your event platform and know how to use these tools.

Our events must be designed around and executed with the attendees. Employing a two-way TV approach will significantly lift the engagement, energy, and ROI of your gathering. Online and hybrid events are too significant a part of our future event space to have them be like TV. We must take it to the next level. 

6 key HR challenges, and how to solve them

6 key HR challenges, and how to solve them

The 6 key HR challenges your business may already be facing

Are you an Australian business owner struggling to keep up with your HR processes?

When it comes to Human Resources, poor people practices can cause major disruptions to achieve business objectives, and issues can compound on a daily basis, costing businesses valuable time and money.

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1. Compliance

In 2020, 71% of employers audited by the Fair Work Ombudsman were found to be non-compliant.* This extensive list covered non-compliance in areas such as; poorly drafted (or non-existent) employment contracts and policies, limited understanding of Award coverage, misinterpreting the Fair Work Act, unfair handling of employee grievances, and an inadequate approach to managing work, health and safety.

Partnering with a proven outsourced provider can help you ensure your business remains 100% HR compliant. With an expert team, you’ll have the right tools, expertise and knowledge to ensure you remain compliant and up-to-date on all HR issues.


2. Performance Management

Your business must develop a performance management system. Underperformers can not only have a detrimental effect on your business, they can also drive away top performers. Without one, you may not be able to identify and nurture the best talent and improve on inefficiencies.

Delaying tough decisions, or getting those decisions wrong, can be damaging to staff morale and your bottom line.

Partnering with a proven outsourced provider can ensure you have access to the right HR tools to ensure role clarity, drive the right behaviours, manage performance, and develop your team so they each have the opportunity to become a top performer.


3. HR Administration

Administration can be costly and time-consuming, particularly when it comes to manual processes. In 2021, many SMEs continue to maintain manual systems, including rostering, payroll, recruiting and onboarding.

For greater efficiency and accuracy, many businesses are now turning to outsourced HR providers. Finding a dedicated team of local consultants can help you simplify your HR management and administration process with the latest cloud-based HR software.


4. Workplace culture

Businesses spend thousands of dollars and countless hours defining the values, beliefs and principles of their business. These often serve as the foundation of their management performance system and encompass various aspects of the business, including the attitudes of their employees. If these values are misaligned with the core beliefs of your team, problems become apparent very quickly.

Finding an HR partner to help you define this system can help you foster a dynamic and engaging working environment. Focus on shared vision and goals, relevant company values, leadership development, communication, employee engagement, reward systems and effective teamwork.


5. Recruitment and retention

High staff turnover can be devastating for business (particularly if top performers are walking out the door), and is often the result of deeper issues. In many instances, employees leave when they don’t grow, aren’t receiving clear direction from their managers, or don’t feel supported by their team or workplace culture.

Align your HR goals with your company objectives. Finding expert assistance can help you measure and improve employee engagement by collecting and acting on regular feedback, and promote genuine coaching and conversations between managers and employees.


6. Ineffective HR managers

How good is your HR Manager? Do they make good decisions based on your company’s objectives? Have they created a sound performance management system? Do they promote the right behaviours and ensure each of your employees has the opportunity to grow and develop? If they do, that’s great. If they don’t, it’s clear that change is required.

Finding expert assistance in hiring the right people is integral to making sure your business stays on the right track and remains competitive in today’s market. It also ensures that your team feels supported and respected at work.

*Fair Work Ombudsman Performance Report 2019-20

Source: Employment Innovations

Onboarding A New Client: What You Need To Know

Onboarding A New Client: What You Need To Know

6 Best Practices For Onboarding New Clients

1. Practice a People-Focused Approach

One size does not fit all. Customize your service or product

2. Wind Up Before the Kick-off

The kick-off meeting is where you can really solidify your client’s ideas and needs and make a concrete plan.

3. Prove Your Value Quickly

Consider the onboarding stage as less a stage and more a process. Once you’ve established your foundation and you’ve made clear your client’s goals, it’s time to get moving.

4. Organize Your Communication

Setting a communication schedule (or at least simple expectations) will ensure that neither you nor your client falls off each other’s map.

5. Consider the Tech

Onboarding tools exist to help you automate the customer’s journey through the onboarding process — many of them also contain pre-formatted checklists and check-in forms to help you expedite onboarding’s organizational component. But don’t forget to customize.

6. Exchange Feedback

And do it often. Don’t share just your own; listen to client feedback. When the time is right, ask them for it. Is this communication schedule working for you? Is there something that you feel like you’re missing? Does this goal schedule make sense in conjunction with your expectations?

Bullying In The Workplace

Bullying In The Workplace

Have you ever found yourself not wanting to attend your place of employment because the boss or a certain co-worker or co-workers might be there; you know that feeling, knotted stomach, headaches, sweaty palms, perhaps nausea?

When you do not have to be around the boss or someone else, you feel fine. You don’t want to put a name to it, but you are pretty sure that you are suffering from anxiety or even panic attacks.

Read more


I found myself in that situation some years ago. Every time I entered the building, I felt nauseous, my breathing would become rapid, my heart would beat faster, and I thought that I would faint.

4 Steps You Must Take to Overcome the Imposter Syndrome and Comparisonitis

4 Steps You Must Take to Overcome the Imposter Syndrome and Comparisonitis

“Day after day, I read what others are writing, and I feel so inadequate. I ask myself, “why did I make such big a financial investment in the first place?” “What do I have to offer these people who seem to be much more knowledgeable than me?” In times like that, I must remind myself that I am enough. I am unique, and what I have to offer is needed in the business world. So why, then, do I feel like such a fraud? Have I been conditioned this way? Perhaps. Am I a capable person? Of course. Would others benefit from my knowledge? Absolutely. Why then do I put myself through this self-doubt?

Read more

Surviving as a Mum in Business

Surviving as a Mum in Business

My kids are all grown up now; a daughter 31, a son 28 and a daughter 27. They all work and support themselves. They have all moved out of the home, and they all take the time to ring me when they need some mummy advice or to soothe their troubles.

I love being a mother. I love that it brings out the nurturing side of me, and I love the fact that my kids still think that I bring value to their lives.

It wasn’t always like that, though.

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Mental Health and Wellbeing

Mental Health and Wellbeing

Mental Health and Wellbeing and Support for Business

Mental health and owning a small business

Depending on the type of small business that you have, these challenges may include:

  • regularly putting in long hours and working intensely to meet the demands of your business or to get your business off the ground
  • undertaking business-related activities such as responding to business emails and calls after hours – blurring the boundaries between work and home
  • feeling isolated with not always having someone to share business worries with or with someone who can understand the demands of running a small business through experience
Mental Health and Wellbeing and Support for Business
  • managing ongoing cash flow and financial issues, including chasing invoices and feeling concerned over where the next job is coming from
  • having multiple roles as well as managing the additional demands of administrative and government regulations – on top of everything else
  • feeling responsible to yourself and to others such as family and employees who are being involved in the business to ensure it is successful.

While it can be tempting to focus all your time and attention on your business, it’s also essential that you take care of yourself. As an employing small business owner or sole trader, you can face a range of unique challenges that can affect your mental health and the mental health of your staff.

It’s important to be aware of some of the common signs and symptoms that can let you know that you may be struggling with your mental health. 

Some of the early warning signs are:

  •  finding it difficult to concentrate on tasks
  • feeling tired and fatigued
  • being unusually tearful or emotional
  • getting angry easily or frustrated with tasks or people
  • drinking alcohol to cope
  • finding it hard to make decisions
  • avoiding social situations.

One way to consider where you are at with your mental health is to complete the Anxiety and depression checklist. This is a simple checklist that can help to direct you to supports and resources based on your experiences in the past four weeks.

Mental health and working for someone else

Respecting mental illnesses like other physical ailments is key to a healthy workplace. Mentally healthy teams are more productive, have fewer absences, and have a better quality of life.

Is this a statement you agree or disagree with?

I want to share a personal story with you but first, let me share some statistics.

According to Safe Work Australia

Work-related mental health conditions (also known as psychological injuries) have become a major concern in Australian workplaces due to the negative impact on individual employees, and the costs associated with the long periods away from work that are typical of these claims.

Mental Health and Wellbeing and Support for Business
Mental Health and Wellbeing and Support for Business

Each year:

  • 7,200 Australians are compensated for work-related mental health conditions, equating to around 6% of workers’ compensation claims, and
  • approximately $543 million is paid in workers’ compensation for work-related mental health conditions.
  • Lowered self-esteem and self-worth.
  • Suicide.
  • Self-abuse or domestic violence.
  • Loss of family and friends.

That is a staggering amount of human and financial resources to be lost each year. That equates to approximately $75,416 per person per year. That is more than most people earn!

Positive Steps

Life can be difficult in a lot of ways for many business owners. These might include imposter syndrome, lack of self-worth and self-esteem, challenges with depression and other mental illnesses and financial issues. Not to mention challenges in their personal life – family, partnerships, parents, or siblings. Some are even challenged with sexual identity.

Keep in mind that these are only challenges, humps in the road, little hills, or high mountains to climb but not the end of the world!

And remember, there is no such thing as being a failure or having failed. These are learning experiences that we need to embrace so that we can move on to something bigger and better. If you have learned something and have not wasted the opportunity, then you have not failed. It’s a learning curve.

A lot of our beliefs in self and our reactions stems from our childhood. Scientific research tells us that our programming is done in the first seven years of life.   

If the programming is mostly negative, then we as adults will continue to subconsciously believe what we have been programmed to believe as a child.

According to business.gov.au

Risks to mental health can be managed through the same process as you use for physical risks:

  •  identify the hazards
  • assess the risks
  • control the risks
  • continually review the control measures to make sure they are working

As with physical risks, you should involve and consult your workers throughout this process. Your workers are a great source of information on the risks in their work and options to manage these.

To identify the hazards:

  •  have regular conversations with your workers to find out how they are
  • understand causes of stress in the workplace and manage them
  • lookout for signs of stress in your workers

Stress is the physical, mental, and emotional reactions you have when the demands of your job exceed your ability or resources to cope. Stress itself is not an injury but if prolonged or severe can cause psychological and physical injury.

So, look after yourself, promote good mental health by creating a mentally healthy workplace, and promote mental health initiatives.