Promote Innovation and Change



  • Something new or changed in a way that gives it a competitive advantage.
  • It is the act of introducing new things or methods.

According to R.M. Kanter (The Change Masters, 1983), innovation is a change for improvement. It is a new idea applied to initiating or improving a product or process, such as delivery method, customer support, promotion, costing, etc.


  • Is an alteration to existing products or practices.
  • To substitute another or others for; exchange for something else
  • Any alteration of the existing state or condition …

All innovations imply change, BUT not all change is innovative, since it may NOT involve new ideas or lead to significant improvements.

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Promote Innovation and Change $13.97