Why Livestreaming is the future of conferences and events
Before I start explaining how an online event manager can help you, here are three things I want you to answer:
- Have you heard of an online event manager?
- Do you know how an online event manager can help you?
- How will you deliver value to your attendees when they are not sitting in person in front of you?
For those who rely on events as an income stream, taking them online is an idea that has been gaining momentum. However, it doesn’t come without concerns like how to manage without the energy or excitement or personal interaction you are used to from face-to-face encounters or the technological challenges if you aren’t tech-savvy.
Live video has evolved from nice-to-have to necessity when it comes to events.
Livestreamed events deliver real return-on-investment, increase future ticket sales, and expand the reach of your message beyond your venue. The advance in mobile technology allows you to engage individually with anyone at your events.
This is where an Online Event Manager can help. They make sure everything behind the scenes runs smoothly giving you the flexibility to do other things and more time to promote your event. Having an Online Event Manager also enables you to focus on your market and get those conversions every business owner wants.
And, the speakers market size is expected to reach a value of $ 28.37B during 2021-2025.
Research shows that in 2020 the most universal impact thrust onto speakers because of the pandemic was a financial one with events cancelled, empty diaries and many waited until they could go back to in-person events which turned out to be few and far between.
Suddenly, they have found that their marketing strategy only has a single touchpoint and there were no more eager faces in front of them for all they knew and instead, there’s just a screen. It seemed daunting to maintain an online presence on top of everything else that comes with running any business.
In July 2020, I helped Book Speakers Direct organise an online event to inform those in the event industry how venues and other organisations had been impacted by COVID. My part in the process was making short promotional videos that helped the event attract 456 leads and registrations in under 3 weeks as well as setting up the event online.
And in August 2021, I facilitated an all-day online conference for Flavourista where I MC’d and managed the behind-the-scenes tech to allow our guest speaker to give their presentation.
Your online presentations should not be a stressful or overwhelming time. So, getting someone to help you get the most out of the time you spend with your audience is to your advantage.
I would love to have a conversation about how this can work for you. When is the next time you will be presenting? Give me a call today and let’s discuss how I might help ensure that all those hard-earned hours are put to good use. Let me take care of the back-end logistics so you can focus on giving an amazing presentation from anywhere, anytime. What would it look like if your presentations were less stressful and gave you more peace of mind because they were taken care of by someone else?
