Podcasts are the new blogs

Did you know that mastering podcast production is key to the growth and success of your show?

The audio is crystal clear, the hosts sound like they are having fun, and the show seems to flow naturally from one topic to the next. But that doesn’t happen by magic. It takes a lot of work behind the scenes to make it all come together. And it all starts with well thought out podcast production.

If you’re launching your own podcast, production should be at the top of your priority list. Think of it like building a house. If you don’t lay a solid foundation, your house (or in this case, podcast) probably won’t be around for very long. Taking time to nail down production is one of the best ways to give your podcast real staying power.

However, if you lack the time or technical expertise, a podcast manager might be your best time management tool.

To understand what a podcast manager is, it is first important to know what a podcast is. A very recent term also known as podcasting, it is a technique that allows audio and video files to be distributed over the Internet. So far, nothing innovative. However, it is in the way files are published that podcasts differ in that they are based on a technology called Really Simple

Syndication, better known by the acronym RSS. This technique allows users to immediately listen to their files or download them and automatically send them back to their MP3 player for later playback. The question we can now ask ourselves is: what types of software can manage these podcasts? And this is where podcast managers come in. Also called pod catchers, they are software (applications or services) that make it possible to record and manage the podcasts to which the Internet user will subscribe.

Generally, podcasts managers are platforms such as Spotify, Soundcloud or iTunes that will allow you to download the files of your favourite podcasters as soon as they are online. The only condition for this to work is a good Internet connection. However, podcasts managers offer other features to podcast creators. Indeed, they allow podcasters to manage the editing and formatting of their file. The podcasts manager will support them and help them throughout the process of creating the final version of their podcast. Podcasters, therefore, benefit from many tools allowing them to make their podcasts more dynamic and attractive to the Internet user. Among other things, they will be able to delete passages, modify the podcast process, add text or images to create something visual or even develop a mini teaser.

In a nutshell, a podcast producer can do wonders for your podcast. They will not only spare you from the many hassles of podcasting, but they can also help ensure you are able to provide top quality podcast your listeners will surely love. As a podcaster, that will leave you plenty of time to focus on other aspects that will require your expertise and attention.